Cintas provides a variety of specialized services, such as entrance and logo mats, to over 900,000 customers in North America.
Optimization for search listings is more specific compared to a home page. The goal of these Cintas landing pages is to get the user to call or fill out a form. Thus, the content is displayed straightfoward and sometimes with repeated call-to-actions on longer pages.
To ensure brand credibility and consistency, the design of these landing pages follow the Cintas brand standards and take inspiration from the website design. The top portion of the page is designed to summarize what is being offered by the local location with its contact information.
In order to manage over 1,000 search listings for Cintas, I built a custom CMS via CodeIgniter to deploy paid and local search landing pages. The CMS allowed my team and I to eliminate a third-party vendor and saved our company over $100,000 annually.